Learning Outcomes

Introduction to Commercial Management

Financial Management

Marketing and Sales

Operations Management

Supply Chain Management

Strategic Management

Leadership and Management

Lesson Summary

This module will focus on financial mastery and marketing dynamics for a commercial manager. It will begin with the fundamentals of commercial management and highlight the roles of technology, sustainability, or innovation. You will learn about managing a business and its resources effectively.

Course assessment

A free online course that teaches you strategies and techniques to manage the commercial aspects of a business.

Basics of Commercial Management

A strong foundation in commercial management can help any professional to manage almost all aspects of a business. This course will provide you with finance, marketing, and sales basics. You will also learn about managerial functions like operations or supply chains to steer any commercial venture's day-to-day workings. You will be able to appreciate the critical aspects of leadership and management in a commercial venture.

The Power of Selling

The Power of Your Personal Brand

Selling: Economy and Company

This module explains selling and sales influence our daily lives as well as how Internet-based tools such as forums, social networks like Facebook, MySpace, and Twitter, along with Web sites, live chat, and other interactive features allow customers to participate in the sales process.

Sales Characteristics

Sales Channels and Environments

Resume and Cover Letter

In this module, the main focus is on the varying industries or sales positions that are available and what traits and characteristics can help you to be successful in a sales position, such as through business to business of business to consumer selling. You will also learn about other forms of selling like direct selling, global selling and personal selling and how the combination of your beliefs, tendencies and the actions that you take are the defining traits of a sales person.

Building Relationships

Adaptive Selling

Networking - The Job Market

This module covers the power of building relationships and how to be a success in selling. It is important you make selling personal. Every sale starts with a relationship and if the relationship is strong, there is a high likelihood of a sale and a loyal repeat customer. This module also focuses on adaptive selling, which takes place in many situations in business and in life. It is the selling skill that allows you to adapt your communications to a person or a situation.

Principles and Ethics in Selling

Ethical Behavior in Sales

Policies, Practices and Cultures

This module explains how Ethics come to play in the decisions you make every day. There are two aspects to ethics: The first involves the ability to discern right from wrong, good from evil and propriety from impropriety. The second involves the commitment to do what is right and proper. You will also learn how companies provide guidance to employees about what behaviour is expected of them in them in their employee handbook and where the policies of the company are included in the handbook

Effective Communication

Behavior and Etiquette

Informational Interviews

In this module, the main focus is on the elements of effective communication and how miscommunication can result in confusion and may have a negative impact on business relationships. You will also learn about the appropriate etiquette for appropriate business communication. How to make a positive impression and how etiquette can make a difference in how your customer perceives you and your personal brand.

Consumer Behavior

The Buying Process

Your Personal FAB

This module covers the science of consumer behavior, how retailers study consumer behavior patterns and lay out their stores and merchandise accordingly and explain when you understand the motivation of your customers, how you can customize your solution and your messages to meet their needs. The module also focuses on the buying process and the steps that the B2B customer goes through when making a purchasing decision on behalf of the company.

Diploma in Sales Management - First Assessment

You must score 80% or more to pass this assessment

Understanding Prospects

Prospecting Resources

Successful Selling

This module explains the seven-step selling process and refers to the sequence of steps salespeople take each time they make a sale and how research and presentation pay of during the presentation process when you present your sales solution to a prospect. You will also learn about the concept of the sales funnel and how it illustrates the value of generating a large pool of leads because many of your prospects would not qualify or will drop out during the selling process.

Researching Your Prospect

Solving, Not Selling

SMART Preparation

The main focus of this module is the Preapproach, which is a critical step that helps you earn your customer's trust and a sell adaptively as well as the use of a planning worksheet to record your objectives and information. You will also learn how to identify customers problems and goals, and how to brainstorm solutions and opportunities that will meet their needs. The module explains how to set SMART goals, which are ; Specific, Measurable, Actionable, Realistic and TIme-bound.

First Impressions

Initiate the Relationship

Choosing The Best Approach

This module covers the six Cs of the sales approach - confidence, credibility, contract, communication, customization and collaboration. These approaches will help you make a good impression when you contact your prospect for the first time. The module also focuses on the different ways to start a sales approach. You will also gain an understanding of how to overcome your reluctance including focusing on language that conveys certainty.

Preparation - Key to Success

Making Your Presentation Work

SPIN Selling

This module explains the process for preparing your sales preparation. You will also learn about your appearance by giving careful attention to details, such as accessories and grooming as well as conveying an image that's in line with your customer's products and values. The module also focuses on presentation methods, such as individual and group presentations and how to adapt your approach accordingly as well as using samples or demonstrations to get your prospect involved.

Objections are Opportunities

Types of Objections

Objections in a Job Interview

The main focus is on the best way objections in every part of the selling process from qualifying through the preapproach, approach, and presentation and how objections actually help build relationships because they give you the opportunity to clarify communication and revisit your relationship with the prospect. You will also learn about the six major types of objections which include : product, source, price, money, need, and thinking about it .

Entrepreneurship

Selling Yourself and Your Idea

Managing Yourself

This module covers entrepreneurship, which is having the vision to create products and services that can meet and exceed customers' needs and the common ingredients that are part of being an entrepreneur. The module also focuses on business plan elements such as statement of plan and marketing, operational and financial plans and how to present your business idea to potential resources and investors.

Diploma in Sales Management - Second Assessment

Diploma in Sales Management - Assessment

This free online sales course will teach you effective sales management skills and techniques for a successful career.

Diploma in Sales Management

This free online sales management course will teach you about the principles, practices, and tools involved in the selling process. In this course, you will learn the importance of effective communication, business ethics, sales techniques, presentation skills, and how to understand and connect with your customers. In a business environment sales are all important, this course teaches you how to effectively sell your product or service.

Understanding Sales Fundamentals

Sales and Customer Care Integration

Building Effective Sales Strategies

Sales and Service Metrics

In this module, you will learn how to build a robust sales foundation by mastering strategic planning, goal-setting, and creating SMART objectives. Learn market research, pricing strategies, and effective marketing approaches to craft a detailed sales plan. By the end, you will have a roadmap for your team to achieve specific and measurable goals.

Effective Sales and Customer Care for Businesses - Course Assessment

Maximise your business success by mastering the sales and customer care strategies presented in this free online course.

Effective Sales and Customer Care for Businesses

This strategic guide for business owners covers crucial topics such as sales planning, prospecting, and persuasive sales presentations. Learn to measure success with key performance indicators and enhance customer support. Explore future trends like e-commerce integration and personalisation. Embark on this transformative journey with this course now for actionable insights, empowering your growth in sales and customer care.

Getting Started

Three Main Factors

Seeing Objections as Opportunities

Getting to the Bottom

Finding a Point of Agreement

Have the Client Answer Their Own Objection

Deflating Objections

Unvoiced Objections

The Five Steps

Dos and Don'ts

Sealing the Deal

This module will introduce students to overcoming sales objections, including the three main factors, seeing objections as opportunities, and getting to the bottom of sales objections to find a solution. Discover ways to find a point of agreement, how to have the client answer their own objection, and how to deflate objections. Lastly, learn about unvoiced objections, dos and don'ts for overcoming sales objections, and sealing the deal.

The Big Picture

Understanding Communication Barriers

Paraverbal Communication Skills

Non-Verbal Communication

Speaking Like a STAR

Listening Skills

Asking Good Questions

Appreciative Inquiry

Mastering the Art of Conversation

Advanced Communication Skills

In this module, Communication Strategies, students will learn about communication strategies. The module will help students understand communication barriers. The module will teach para verbal communication skills. They will also learn great speaking and listening skills. The module also teaches asking good questions.

Understanding Negotiation

Getting Prepared

Laying the Groundwork

Phase One - Exchanging Information

Phase Two - Bargaining

About Mutual Gain

Phase Three - Closing

Dealing with Difficult Issues

Negotiating Outside the Boardroom

Negotiating on Behalf of Someone Else

In this module, Negotiation Skills, students will learn about various types of negotiation skills. Students will gain an understanding of negotiation. It will teach students how to prepare for a negotiation. The module will break down the various phases of negotiation; Laying the groundwork, bargaining, and closing the negotiation.

Sales and Negotiations Skills - Assessment

This free online course deals with overcoming sales objections, communication strategy and the skills needed for sales.

Sales and Negotiations Skills

This free online course will introduce students to overcoming sales objections, including seeing objections as opportunities, getting to the bottom, and finding a point of agreement. Students will also learn about negotiation skills and communication strategies. So, why wait? Start this course today and learn about the skills needed to master sales and negotiation skills.

International Marketing

Product Strategies and Adaptations

Global Firm Success Strategies

Marketing Orientations

Estimation of Market Demand

In this module on International Marketing, you will learn about the reasons for international market segmentation and global positioning strategies. You will also learn about product strategies and the main drivers affecting global pricing.

International Research Survey Methods

Global Supply Chain Management

Global Sourcing and Production Strategy

International Human Resource Management

Recruitment and Training

In this module on supply chain management, you will learn about international research survey methods and manufacturing strategies. You will also learn about the advantages of global sourcing and international human resource management.

International Marketing and Supply Chain Management  - Course Assessment

Master the strategies involved in international marketing and supply chain management in this free online course.

International Marketing and Supply Chain Management

The key to any business success is making people aware of what you are selling and arranging to get it to them efficiently. This course investigates the definition of ‘international marketing’ and ‘supply chain management’ and goes on to discuss the major global strategies that successful firms adopt for different markets. Boost your international marketing and supply chain management skills by studying this comprehensive course.

Anyone Can Sell

The Human interface

The Power of Body Language

In this module you will learn about the fundamental questions customers will ask you. You will learn about the human interface and what to be aware of when interacting with people. You will learn about body language and about the five general signs of people lying.

Improving Your Communication

Giving Winning Presentations

Understanding Tolerance To Change

In this module you will learn about approaching a potential customer. You will learn about active listening and how to give winning presentations. You will learn about different selling approaches you can take when someone is resistant to change.

Sales Techniques - Interacting with Customers assessment

Improve your sales skills to help you succeed with new customers.

Sales Techniques - Interacting with Customers

This free online Sales Techniques course from Alison will show you the professional way of interacting with customers. Selling is the process of exchanging monetary value for goods and/or services. With this course, you will learn about fundamental customer questions, the importance of body language, and the human interface. You will also study communication and presentation skills for selling. Learn to sell more by selling better, today!

The Art of Visual Merchandising - Learning Outcomes

Basics of Visual Merchandising

The Interior of a Store

Challenges and Career Path in VM

The Art of Visual Merchandising - Lesson Summary

In this module, you’ll learn about visual merchandising and its role in conveying the store’s message to the customers through product displays. You’ll learn how to use lighting, colours, music and scent to create an atmosphere that attracts customers and induces impulse buying. You'll also explore the career path to becoming a visual merchandiser.

Visual Merchandising Essentials - Course Assessment

Learn how to attract customers through the art of visual merchandising in retail spaces in this free online course.

Visual Merchandising Essentials

Visual merchandising combines imagination and commerce, transforming stores into irresistible retail environments. It can evoke desire, inspire impulse buying and encourage customers to discover new products. Are you ready to turn window shoppers into loyal customers? This advertising course introduces you to the art and science of visual merchandising and teaches you how to capture the attention and interest of shoppers and boost sales.

Introduction to Customer Service

Essential Communication Skills

Developing the Right Mindset: Part 1

Developing the Right Mindset: Part 2

This module will introduce you to the fundamentals of customer service. You will learn how customer service impacts a business and how traditional and digital service channels operate. We'll guide you on communicating effectively with customers using verbal and nonverbal techniques, responding to their queries and addressing their concerns.

Personalisation in Customer Service

Conflict Resolution and Difficult Situations

Cultural Sensitivity in Customer Service

This module will teach you how to identify and meet customer needs, build strong relationships and exceed customer expectations. You'll learn to resolve complaints, de-escalate conflicts and handle challenging customer behaviors. You'll learn about cultural sensitivities and cross-culture communication to deliver exceptional customer service.

Leveraging Technology in Customer Service

Proactive Customer Service

Trends and Professional Growth in Customer Service

This module will introduce you to the power of technology, including CRM tools and AI, to enhance service efficiency. You'll learn to analyze customer data, predict needs and implement proactive strategies. You'll learn how to foster long-term customer engagement, enhance customer service practices and stay informed about key industry trends.

Developing Good Customer Service Skills- Course assessment

Develop outstanding customer service skills and strategies with this comprehensive free online course.

Developing Good Customer Service Skills

Are you ready to elevate your customer interactions to build strong and profitable customer relations? This free online course teaches you to communicate effectively, build strong relationships, and adapt using the latest technologies—all essential skills for excelling in today's service-driven landscape. This course was reviewed and approved by qualified subject matter expert Stephano Vinchenzo Villegas, a Sales and Customer Service Expert.

What is Bid Writing

Bid Writing Process

USPs and Estimation Methods

This module introduces the different stages of a bid's life cycle. You'll learn how to proceed with each stage of the bidding process, from choosing, planning, bid structuring, finding USPs and creating the cost model. You will learn how compliance and bidder's matrix help differentiate from competitors and comply with customer requirements.

Introduction to Effective Bid Writing - Course Assessment

Learn how to write bid proposals to secure contracts and hook clients in this free online bid management course.

Introduction to Effective Bid Writing

Writing an attention-grabbing bid proposal is a tricky task. This bid management course teaches you how to write bids that demonstrate why you or your company are the best choice for a particular project or tender opportunity. We explain step by step how to develop a bid structure, find your unique selling points and estimate the project cost and price using various methods. We also explore the common mistakes that cause bids to be disqualified.

Introduction to Sales Management

Sales Management, Personal Selling and Salesmanship

Functions of Sales Executives and Roles Played by Sales Managers

Duties and Responsibilities of Sales Managers and the Effective Sales Executive

Skills and Qualities Required in Sales Managers

In this module, you will learn about the meaning of sales management and the evolution of sales management as a function. You will also learn about the importance of sales management for marketing functions and for the organization as a whole.

Sales Related Marketing Policies

Policies on Pricing

Strategic Planning, Sales Objectives, Strategies and Tactics

The Sales Organization

Types of Sales Organizations

In this module, you will learn about sales related marketing policies, and their relevance in an organization. You will also learn about how decisions are always taken keeping the price in mind.

Sales Department Relations - Internal

Sales Department Relations - External

Sales Planning and Forecasting

Methods of Sales Forecasting

Sales Budgeting

In this module, you will learn about inter-departmental relationships, coordination, importance, and relevance. You will also learn about how to come up with very accurate numbers or numerical digits with respect to sales forecasting.

Buyer - Seller Dyads

Diversity of Personal Selling Situations

The Different Theories of Selling

behavioural Theory and SPIN Selling

In this module, you will learn about the meaning of a buyer-seller dyad, how dyadic relationships take place between salespersons and buyers. You will also learn about the theories of selling and the methods used in selling.

Learn about the factors influencing sales force and the management of distribution channels in this free online course.

Diploma in Sales and Distribution Management

This free online course on sales and distribution management will be particularly useful for companies, managers and business executives who deal with customer sales, sales channels as well as sales personnel management. By the end of this course, you will become more familiar with the factors influencing the optimal design and management of distribution channels, as well channel designs for improving efficiency in sales force management.